New Denny ‘Made Without Nitrites’ bacon and ham range arrives in stores across Northern Ireland

Ireland’s most chosen meat brand Denny has launched a new ‘Made Without Nitrites’ range, giving shoppers more choice when picking up their favourite bacon and ham products for breakfast, lunchboxes and everyday meals. Rolling out in stores in the coming months, the new range includes Smoked Bacon Rashers, Unsmoked Bacon Rashers, Carved Ham Slices and Wafer Thin Carved Ham Slices.

With a growing consumer interest in healthier lifestyle choices, the new range contains no artificial preservatives, giving shoppers more variety while retaining the quality, convenience and flavour appeal associated with Denny. Whether it's a family fry-up at the weekend or packed lunches as children return to school, the new products are designed for busy households looking for simple, tasty options for breakfasts, sandwiches, lunchboxes and everyday meals, while offering another choice for those seeking products made without nitrites.

The Smoked and Unsmoked Bacon Rashers will be available in Musgrave Stores in Northern Ireland from Saturday 12th September 2026, before arriving in Tesco Northern Ireland stores from Monday 21st September. The new Carved Ham Slices and Wafer Thin Carved Ham Slices will be available in Tesco Northern Ireland from Monday 12th October.

Chris Doe, UK&I Marketing & Innovation Director said: “We’re excited to bring Denny’s new Made Without Nitrites range to shoppers across the island of Ireland, responding to a growing demand for simpler ingredients without compromising on the great taste and quality people expect from Denny. The range gives shoppers more choice across everyday favourites, while continuing to evolve the brand for today’s consumer. As Ireland’s most chosen meat brand, we’re continuing to invest behind Denny with innovation rooted in consumer insight. This launch strengthens our offer, creates new opportunities for our retail partners and builds Denny’s position for future growth.”

With more than 200 years of heritage, Denny is one of Ireland’s best-known food brands, trusted by generations of families for great tasting breakfast and everyday meal favourites. The new Made Without Nitrites’ range builds on that legacy, offering shoppers more choice while reflecting Denny’s continued focus on innovation and changing consumer habits.