Centra’s landmark 100th store with Musgrave NI plus £12m investment for 2021

Set against an ambitious growth strategy, local convenience retail brand, Centra continues its expansion across Northern Ireland with the opening of its 100th store.

Thursday, 29th April 2021, 1:00 pm
Musgrave Managing Director Trevor Magill with store owners, the Conway family: Declan, Marti, Daniel and Peter

The landmark achievement comes as Musgrave Northern Ireland, which operates the SuperValu, Centra and MACE brands, announced further investment plans of £12 million for 2021.

This includes the opening of over 20 new stores, creating up to 500 jobs and follows on the back of an investment heavy year in 2020, despite the pandemic.

As part of this significant investment, an additional 17 existing stores across the network will also benefit from a revamp.

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Centra Dunman Cookstown is the 100th store in the convenience brand’s portfolio in Northern Ireland and is located just outside Cookstown on the Moneymore Road. In addition, Lusty’s Centra in Larne Harbour recently opened its doors and the next few weeks will see further openings in Knockbreda and Toome.

Significant refreshes are planned for SuperValu Portstewart, McGleenan’s Centra Keady and McCool’s Centra Ballymena, providing more inspiration and ideas for shoppers with a focus on quality across fresh produce, meat, and food-to-go.

Musgrave has invested heavily in its convenience offering in recent years, including its artisan on-the-go coffee brand, Frank and Honest, which is available in over 150 SuperValu, Centra and MACE stores across Northern Ireland. With over 800 Frank and Honest locations across the island of Ireland, Frank and Honest is now the largest on-the-go coffee brand on the island. Moo’d ice-cream, now available in over 20 stores, provides shoppers with a range of sweet treat options while Green Kitchen, the Centra salad bar offering, expanded its food-to-go menu.

Trevor Magill, Managing Director for Musgrave in Northern Ireland said: “We have ambitious plans for our network with the focus clearly on our vision to ‘redefine convenience’ in Northern Ireland. The development of new stores alongside the refurbishment of existing stores and continuing to innovate when it comes to product lines, ensures we are always focused on what matters to our shoppers.

“Our teams, across the SuperValu, Centra and MACE brands, are dedicated to providing great quality and choice in terms of our offer, with value for money and exceptional levels of customer service at the heart of what we do.”

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