New title sponsor confirmed for showpiece Senior race at Isle of Man TT

This year’s Senior TT will have a new title sponsor with Milwaukee confirmed as the new backer of the six-lap showpiece race in June.
By Kyle White
Published 11th Mar 2020, 10:49 BST
Updated 11th Mar 2020, 10:50 BST
Dean Harrison won the Senior TT trophy for the first time in 2019.Dean Harrison won the Senior TT trophy for the first time in 2019.
Dean Harrison won the Senior TT trophy for the first time in 2019.

The company, which is a leading manufacturer of heavy-duty, portable electric power tools, has a high-profile involvement in motorcycle racing and has previously supported teams in World Superbikes, British Superbikes and at the international road races.

Welcoming the new partnership Rob Callister, the Isle of Man Government representative responsible for Tourism and Motorsport, said: “We are delighted to add such a prestigious company to our portfolio of official sponsors and we look forward to a close working partnership with Milwaukee. Commercial partners are critical to the continued success of the event as the money from the commercial activities is invested back into the event to secure its long-term future.”

Hide Ad
Hide Ad

Dale McElveen, General Manager, Milwaukee, said the TT offered the company a ‘global platform’ for its products.

“The Isle of Man TT offers us a strong global platform to raise awareness and promote our products to a worldwide audience and everyone at Milwaukee is excited about the partnership,” he said.

“It is an honour to become the title sponsor of the Senior TT as this is a race that has a remarkable history and tradition and represents a prestigious association for our company and products.”

The Senior TT is the most prestigious Isle of Man TT event, and has been won by some of the most illustrious names in motorcycle racing history.

Hide Ad
Hide Ad

Riders compete for the priceless Marquis de Mouzilly St. Mars trophy which was first awarded in 1907 and past winners include Giacomo Agostini, Geoff Duke OBE, John Surtees CBE, Mike Hailwood MBE, Carl Fogarty MBE, Phil Read MBE, John McGuinness and Joey Dunlop MBE/OBE.