BSB announces new 2026 partner after losing key title sponsor following eight-year association
The 2026 British Superbike Championship has announced a new insurance partnership with Carole Nash following the withdrawal of Bennetts as the series’ title sponsor after eight years.
However, the new deal with the motorcycle insurance firm does not make Carole Nash the flagship sponsor of BSB in its milestone 30th anniversary year.
In a deal announced this week, it was revealed that Carole Nash would provide fan experiences for customers including VIP hospitality, VIP grid walks, safety car and pillion laps, plus opportunities to take part in parade laps at selected rounds this year.
Stuart Higgs, BSB Series Director, said: “I am delighted to welcome Carole Nash as our exclusive official insurance partner of the British Superbike Championship as we celebrate our landmark 30th anniversary season this year.
“We look forward to working together with Carole Nash to deliver this new partnership, ensuring that their customers have some of the best experiences BSB has to offer throughout the 2026 season.”
Daniel Nield, Associate Director at Carole Nash, said he was looking forward to helping deliver a “memorable and successful season”.
“We are thrilled to be the official insurance partner of the British Superbike Championship,” he said.
“The series plays an important role in the racing calendar, and we’re proud to support the riders and teams as the Championship celebrates its 30th anniversary, while giving our customers the chance to experience the thrill of track riding.
“We look forward to working with BSB to deliver a memorable and successful season ahead.”
The first official BSB test is scheduled for April 3-4 at Donington Park followed by a further test at Oulton Park from April 21-22.
Oulton will host the opening round of the 2026 championship at the Cheshire venue over the bank holiday weekend from May 2-4.